The Role of Fashion Promotion Within the Fashion Industry Essay

The Role of Fashion progress Within the Fashion IndustryI am going to sp are roughly what the role of fashion promotion is within the fashion manufacturing and discuss how it might develop in the future(a) atomic number 23 years. To do this I shall review what fashion promotion is by defining it and conclusion out how, when and where it started. To understand what fashion promotion really is in a contemporary context I shall broadly look at how it is use and what many forms it has taken since the beginning up until the present day.To look at how fashion promotion may develop in the next five dollar bill years I shall analyse and critique specific examples in to a greater extent detail, such as finding out how these specific types of fashion promotions are used, by whom and for what purposes. I shall discuss the benefits and shortcomings and compare and contrast the examples to extract the implications of their usage. It is tall(prenominal) to predict fashions future but rese arching its history and development, identifying reasons why and how things have goed to support it what it is today, and analysing the pace at which it is developing, will help us to think about and envisage where fashion may progress in the next five years.Designers and manufacturers design and produce garments promoters and communicators then deal with the next steps, such as image concept or brand to either an audience or market. The Oxford English Dictionary states that fashion is a popular trend, especially in dress and the production and marketing of new styles of clothing and cosmetics. It states that promotion is an use that supports or encourages, the publicizing of a product or celebrity, (promotions) the act or business of organizing such publicity and elevation to a hig... ...ning what is occurrence today culturally, socially and economically. By applying our research, we can improve our forecasts of what may happen next in fashion promotion but there is much(pre nominal) greater variability in the factors affecting fashion trends today, which makes prediction even out more difficult. The usual measures do not necessarily suggest the next fashion styles. This allows more extreme fashion to become more primary(prenominal) stream as fashion buyers will take greater risks to perplexity the competition in the hope of establishing a new order through strong brand differentiation. BibliographyThe Times. Fairtrade seeks 50m for expansion, Sarah Butler, 24/02/07)The Oxford English DictionaryBruzzi S. & Church Gibson P. (eds). 2000. P.96H.Radner (2000) in S.Bruzzi & P.Church Gibson Fashion Cultures Theories, Explorations & Analysis, London Routledge, pp. 128-134)