CASE20 SouthWest in 2010: Culture, Values and Operating Practices 1. The first theatre that comes to mind when analyzing SouthWest Airlines is the sheer volume of passengers that theyre accede to move. Exhibit 1 (C-277), Total Number of Domestic and world(prenominal) Passengers Travelling on Selected U.S. Airlines from 2000-2009, paints a vivid picture as it shows how SouthWest just b lower-rankings their competitors a mood in that category. perchance the intimately impressive characteristic of sou-west is the consistency of its success, division after(prenominal) year. In response to the 9/11 the other landing field airlines cut their flights by 20 percent and laid temperamental 16 percent of their workforces. Southwest had its own unique rise up up for responding to this crisis. Southwest demonstrated caring by avoiding layoffs altogether, and by couching its ending in terms of taking care of our people. Southwest power saw these difficul t times as an prospect to increase its aim and expand the availability of its product to the ready public. This was based on Southwests long standing policy of maintaining low debt levels and relatively exalted levels of cash on hand. Lastly, I was precise(prenominal) impressed with the way SouthWest treats its employees.
Beginning with the meticulous hiring subroutine to make genuine the best people are hired, and finished the span of their careers, where invariable efforts were made to sustentation their training street smart and keep them happy, creating a competitive advantage which other companies did non have. The dedication the ! accompany has, from top to bottom is admirable and should be used as an example for any business. 2. SouthWest has been very impressive in its use of the low-cost/no-frills dodge to attract customers and keep costs down in the U.S. domestic help market. The use of features such as the rewards system, and a acquaintanceship pass speckle avoiding the Surcharges, Baggage Charges, Rewards Processing Fees, Ticket buying Fees that many of its competitors have...If you indispensability to get a full essay, rewrite it on our website: OrderCustomPaper.com
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