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Wednesday, December 25, 2013

Language Features In English Advertisements

Contents Abstract1 discover language1 ? ?1 ???1 1. Introduction1 2. Lexical distinction3 2.1 empty of Monosyllable3 2.2 New Words Constantly turn out4 2.3 Concise Adjectives oftentimes Found6 2.4 Borrowed Words Commonly occupied9 3. Syntactical Features10 3.1 aim of Simple and piteous Sentence10 3.2 Use of Coordinate Structure10 3.3 Use of Imperative Sentence11 3.4 Use of the doubt Sentence11 4. Rhetorical Features12 4.1 Repetition12 4.2 Pun13 4.3 personification14 4.4 Parody14 4.5 Rhyming15 5. Conclusion16 Bibliography16 Language Features in face Advertisements Name: Cheng Yao no.: 20040614141 slope Major School of contrasted Languages Supervisor: Zhao Xianghong Title: teacher Abstract: As a commission of propagating and transmitting information, advertisings parting cannot be underestimated because it is not only an insincere technique in persuading people to buy, but also kidnapping by bit has become a m ust for social communication which in turn influences the development of society and economy.
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The purpose of this motif is to causal agent the linguistic features of advertising position, in the hope to help copywriters and English learners. Nowadays advertising has penetrated into every corner of our life; the demonstration of advertising decides its language to be simple and direct, distinct from the characteristics of former(a) discourses. Thus, an analysis on the linguistic features of advertising English in the linguistic field is worthwhile. This paper will be presented in vanadium parts. The first part is the introduction and the last conclusion! . The condense of the paper is laid on the three middle parts, which severally go language features at lexical, syntactic and rhetorical levels. Key Words: English advertisements; linguistic features; lexical; syntactic; rhetorical ?...If you necessitate to get a full essay, order it on our website: OrderCustomPaper.com

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