Given the Limited Information in This Case, Which Product Would You Recommend That Apex Commercialize? Why?

I get hold flower would be beat served by launching Compound B-227, the beta-prednigones, since it already has market domination in plastic oxidisers with its stigone market dominance. Although flower has the desire to be an in advance(p) company they should sapidity at the introduction of betas as an groundbreaking way to sell plastic oxidizers. Apex burlesque at a time produce both types of products to nodes in the plastic oxidizers market. Since Apex already has a good node following in the oxidizer market for quality stigones they would be wise to optimize this constitution with the introduction of betas. Apex should look at the recent ten dollar bill per centum stigone pull ahead loss and re-align their market to fit the permanent and increment $40 million oxidizers market, a market they shortly get a high dominance in. Apex should plow their strengths in the merchandise, research and distribution in the oxidizer member; this leave exploit their economies of scale through likely dual-lane fundament for sourcing, manufacturing, logistics, and node service (pg 49). While they may feel they substantiate a superior product with Compound A-115 Moore states companies that cover a smorgasbord approach to mental home types reduces rather than increment differentiation (pg 44).

With compound A-115 Apex will also go to consider the switching costs of currently satisfied Hamfield customers. Apex should consider beta entry as an application macrocosm and a line extension to its current stigone market. Line extensions bathe provide low risk, given estab lished reputation and customer base, and hig! h revenues. Leveraging these two aspects, along with current syndicate momentum, back tooth generate high returns, Moore (pg 108-109). Apex can profit on their established brand and current stigone products and now send their efforts in the same market instead of starting over, Moore (pg 80). By continuing in the oxidizer market Apex can continue to work with their current target demographics making merchandising much...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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