B2B/B2C Marketing

Conducting worry via the internet continues to expand at an extremely tender proportion. In fact, e-commerce is growing at a phenomenal rate. view to Forrester Research 17 million households shopped on decipher by the end of 1999, cost an average of $1,167 per household. By 2004, that number is expected to grow to 49 million households spending an average of $3,738 each (cited by the brand name for for Policy Information, n.d.). The internet business owner needs to be able to determine the best and some effective disseminate to reach desired customers. To do so, requires that the business establish to whom it is merchandise to. Different marketing strategies are utilized for different repoint markets. For instance will it sell directly to consumers or to former(a) businesses. The business will also need to establish the most streamlined and effective means to arouse itself in a practical(prenominal) environment. E-business may be established between bank line t o Consumer or B2C and refers to the purchase and selling of products and services online. It involves the consumers shopping for and acquire personal and household products. It also requires businesses to use online marketing and deal techniques to attract and retain customers as well as to erect products and services to them. There is fierce competition for advertising on the internet.

There are several major Web-portals that generate the enumerate of traffic like Yahoo, AOL, AltaVista, Excite, Lycos, Netscape, Netcenter and MSN that make advertising profitable; although at that place are major fractiousies regardin g pricing of advertising because it is extre! mely tight to measure how many consumers view an advertisement. The text book , electronic Commerce: The Second Wave in Chapter Three on Selling on the Web: Revenue Models and Building a Web Presence it states the importance of developing a ensample to be able to gauge how successful advertising... If you want to thread a full essay, order it on our website: OrderCustomPaper.com

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