Product Life-Cycle Model Overview The product can be outlined as goods, services or both; in the other words its anything that satisfies customer need. Each product has its suffer limited life, however it shares the same aspect and we define the purpose that the product goes through as the Product life steering wheel. The Product life cycle consist of four stages scratch line from introduction stage, growth stage, maturity stage and decline stage. At the introduction stage, the product is not popular and cant really make a lot of profit. Its marketing equal may be high in order to screen out a market and set up a dissemination channel.
At the growth stage, the product start making a profit, the sales increase rapidly with some cost on marketing especially brand building. Competitors enter the market, often in large number depending on how attractive the market is. When a profit starts to decline, its the sign of Maturity stage. At maturity stage, the sales continue to increase bu...If you want to worry a full essay, order it on our website:
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