Drugs In Sport

NATIONAL FOOTBALL LEAGUE AND ONDCP TEAM UP TO KEEP KIDS medicine FREE High-Profile Players Add Support to Anti-Drug Message (Washington, DC)? The Office of guinea pig Drug Control Policy (ONDCP) and the home(a) Football unify (NFL) have teamed up to process prevent drug use of goods and services among Americas youth. Throughout the NFL season, the NFL and ONDCP argon airing four new National Youth Anti-Drug Media Campaign public service announcements (PSAs) featuring high-profile players Tiki Barber of the peeled York Giants, Eddie George of the Tennessee Titans and Derrick Brooks of the Tampa Bay Buccaneers. Tiki Barber and Eddie George are two of the roughly prolific running backs in the NFL. Derrick Brooks is a perpetual Pro Bowl linebacker.

The PSAs are being shown during games and other NFL program on FOX, CBS, ABC, ESPN, ESPN2 and Lifetime, and during non-football program on outlets such as MTV. The PSAs are also airing on NFL SUNDAY TICKET on DIRECTV, the first time the Media Campaign has reached out to youth and adults with anti-drug messages through satellite television. In addition, the spots are appearing during non-game programming including Super Bowl and Pro Bowl specials, FOXs NFL Under the Helmet, and on various college games during the season. The NFL will feature the PSAs and drug prevention knowledge on the compacts Web site (www.NFL.com). NFL.



com is the most popular sports league Web site, with an average of more than 5 million eccentric monthly visitors during the season.

As the leading professional sports league in America, the NFL has the muscle to reach millions of young people and their parents, said ONDCP performing Director Edward H. Jurith. This partnership will empower youth across the country to identify their Anti-Drugs?the things that stand between them and drugs?and will help us demonstrate to parents the important role they play in keeping their...

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