Corporate and Global Strategy Virgin Group Essay

Corporate and Global Strategy Virgin Group - Essay Example of the leadership style of Branson and its effects on the organization’s success would require referring to the performance of the entire group, i.e. without limiting the research on a particular business unit. The financial results of the organization have been studied along with the literature published in this subject in order to identify the key reasons for the organization’s success, especially in regard to its leadership style. 2. Virgin – Presentation and analysis of corporate and global strategy 2.1 Introduction Virgin is quite successful organization. The performance of the organization in the last decade has been proved to be impressive – taking into consideration the performance of other multinationals. The firm’s employees have been estimated to ‘50,000 employees in 30 countries’ (Virgin, About us 2012). Their role in the development of the organization has been significant. However, the success of the organization has been related mostly to its leader, Sir Richard Branson. Initially, the practices of Branson as a leader used to face the opposition and the concerns of shareholders. However, through the years, it was made clear that the decisions of Branson in regard to various organizational activities were well planned, even if they were developed in quite short time. The leadership style of Branson has been studied by researchers - as an example of charismatic leadership. Of course, failures in the firm’s operations have not been avoided. However, in any case, major damages have been controlled while the profits resulted have been significant as it is proved by the continuous expansion of the organization in new markets and new industries. Despite the capabilities of Richard Branson as a leader, turbulences in the performance of Virgin... The present study would focus on Virgin as quite successful organization. The performance of the organization in the last decade has been proved to be impressive – taking into consideration the performance of other multinationals. The firm’s employees have been estimated to ‘50,000 employees in 30 countries’. Their role in the development of the organization has been significant. However, the success of the organization has been related mostly to its leader, Sir Richard Branson. Initially, the practices of Branson as a leader used to face the opposition and the concerns of shareholders. However, through the years, it was made clear that the decisions of Branson in regard to various organizational activities were well planned, even if they were developed in quite short time. The leadership style of Branson has been studied by researchers - as an example of charismatic leadership. Of course, failures in the firm’s operations have not been avoided. Howe ver, in any case, major damages have been controlled while the profits resulted have been significant as it is proved by the continuous expansion of the organization in new markets and new industries. Despite the capabilities of Richard Branson as a leader, turbulences in the performance of Virgin have not been avoided. In order to understand these turbulences it would be necessary to refer, indicatively, to the performance of certain of the group’s units. The unit of the organization in America reported for 2010 a significant loss; an opening loss of $29.5 milion was reported in the beginning of 2011.